In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform. Facebook alone has over one billion registered users and this is ripe market to promote your brand. To get the most out of social media, make the relationships you build with it your end goal. Its your digital introduction and first impression to the world. I didnt mention smartphones, apps, facebook ads or blogs at all. Digital marketing basics you need to promote your business. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point usp of a product, and why and when people search for a product or service for better targeting. If you are wondering what digital marketing is its is advertising delivered through digital channels. Beginners guide to digital marketing with resources pdf.
What is smo social media optimization smo is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Smo or social media optimization is the process of optimizing a website so that it can be exposed online on various social media channels. Joining social media sites, blogs, forum etc are an. Online services like progidy were the precursors to bbs. From linkedin profile optimization for dummies, 2nd edition. Do your very best to use highresolution images on your instagram feed.
Social media optimization smo is a new term that was recently coined by rohit bhargava and has since been taking on life of its own. For instance, twitter is a social site designed to let people share short messages or updates with others. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. While social media channels become the hub of activity online in the modern age, this is where. Smo tutorial social media optimization tutorial som. Typically, smo is used to drive traffic to a website or to raise awareness of a product, a promotion, or an event. It guides your actions and lets you know whether youre succeeding or failing. Types of social media involved include rss feeds, social news and bookmarking sites, as well as social networking sites, such as facebook, instagram,twitter, video sharing websites and blogging sites.
Introduction to social media optimization meetedgar. Social media is a means of communication and marketing, made possible by the use of tools on the web that lets people share things like pictures, web pages and movies. Smo is similar to seo search engine optimization in. Every post, reply, like, and comment should serve a purpose. The ability to share photos, opinions, events, etc in realtime has transformed the way we live and, also, the way we do business. Social media marketing 2 usernets to facebook is a long one. Download social media optimization for dummies ebook free in pdf and epub format. Brandbuilder, olivier blanchard basics of social media roi. Social media optimization smo is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Learn about social media optimization and why it is important for every business.
Your linkedin profile is more than just your resume. Optimize your social media profiles with consistent avatars and. Social media optimization smo is a program matic strategy for building and engaging commu nity. Capturing your companys voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including seo, branding, public relations, sales, and more. Lesson title description 1 social media landscape first, its important to understand the social media landscape. Enter your mobile number or email address below and well send you a link to download the free kindle app. Social media marketing is a must to target a wider customer base and expand your business. Website through search engine optimization and successful online display advertising. Pdf introduction to social media marketing for the indigo artists. How to start social media marketing 4 essential tips for. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. A full understanding of how all digital marketing channels operate. An introduction to social media from a business perspective.
While this is great for engagement, it also means that you cant hide mediocre content. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves. Welcome to the astrolabs comprehensive online digital marketing course. Social media optimization smo is the use of social media networks to manage and grow an organizations message and online presence. Content what is smo why do smo rules of smo social media users type of social media tools advantage 3. The allinone social media strategy workbook hootsuite. Most social media platforms have builtin data analytics tools, enabling companies to track the progress, success. Pdf social media optimization for dummies download ebook. Many people use social media daily for various purposes. Unlike other social media platforms, instagrams simple profile layout forces you to focus on the quality of content not the quantity. Social media marketing tutorial pdf, social media marketing online free. By following this series of interrelated prin ciples for. Social media itself is a catchall term for sites that may provide radically different social actions. If you want to master the digital marketing basics, starting with social media marketing is a great idea.
The use of social media networks to develop and manage an organizations message. Implications of social media marketing article pdf available in psychology and marketing 3312. This digital marketing tutorial has been created to answers all the questions about digital marketing and to help you learn the basics of digital marketing. Make sure that first impression is a good one by optimizing your profile. It is a social media site allowing the uploading of.
It was followed by bulletin board systems bbs which allowed users to login and interact. Pdf download social media optimization for dummies. Social media optimization refers to the process of generating publicity via establishing an online presence on social media. Social media marketing is the use of social media platforms and websites to promote a product or service.
Digital marketing is all about promoting a business using digital channels like internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is huge digital marketing is not new. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Social media optimization or smo, as it is often called is a marketing discipline that emphasizes a holistic approach to social media and website content management. Many blogs and tutorials are not updated for months and years. Its safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. Social media has huge potential for branding and marketing. Smm refers to both organic and paid digital marketing efforts on social media networks like facebook, twitter, and linkedin. Social media marketing tutorial for beginners learn social media. Social media also allows people to interact with these digital items in a variety of ways, such as voting. Social media advertising means using social media platforms to promote and sell your productsservices. To fetch more traffics on your websites you need perfect way to optimize your website on social media. Social media optimization for dummies pdf optimize, optimize, optimize to get the most out of your companys social media presence as it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what youre eating for lunch with the world. Social media marketing allinone for dummies for dummies.
But the key to successful social media is to not treat it as an extra appendage but to treat it with the same care, respect, and attention you do all of. Zomato social media strategy interview questions social media optimization smo. After learning the definition, we cover techniques and tips for social media optimization in every business. Optimizing social media for internal and external searches. How to create a social media marketing strategy in 8 easy.
Introduction to social media marketing for the indigo artists group local health professionals group tutorial. Retailers who use social media as an integral part of their marketing strategy usually see measurable results. Smo tutorial social media optimization tutorial digital rakesh. Social media optimization is essentially using social media as a catalyst to grow your companys online presence. Although the terms emarketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media is the way to ineteract known and ununknow people online.
Thats because digital marketing has nothing to do with the internet. Digital marketing tutorial from basics to advanced. Integrate social media into your website drive traffic to your website build followers and generate a buzz increase engagement with customers from integrating social media into your website to building your social media presence to everything in between, social media optimization for dummies points your business toward success. Linkedin profile optimization for dummies cheat sheet. Read social media optimization for dummies online, read in mobile or kindle.
After that, jeremiah owyang added 2 more rules, cameron olthuis put 4more on the list, leaving numbers 12 and to be inserted by lorenbaker. Its called social media because users engage with and around it in a social context, which can include conversations, commentary, and other usergenerated annotations and engagement interactions. Pdf this presentation demonstrates how a local art group, created by a collection of. This type of content is designed to optimize your customers tasks or workflow. This is a brief tutorial that explains how you can use popular social media platforms such as facebook, twitter, linkedin, and. This template is to help you conduct a social media audit for your business.
Before you create a social media marketing plan, its important to conduct a. Social media optimization is a term that gets thrown around a lot, and with good reason as a small business owner, youve gotta be sure that youre making the most of every opportunity. Introduction to social media optimization search engine. Social media is a platform that lets us participate in social networking. Social media optimization for dummies pdf libribook. Social media optimization smo is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity social media optimization includes using rss feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. Even when things dont cost money, they cost time and energy and you want to spend as little of those as possible. Unfortunately, many digital marketing tutorials available online either outdated or have only half the information. Where some companies tend to just set up a profile on instagram, facebook or twitter to be where their customers are, smo is about strategically creating, building and maximizing your social media plan to connect with your target audience. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. From integrating social media into your website to building your social media presence to everything in between, social media optimization for dummies points your business toward success. Facebook, in contrast is a fullblown social networking site that allows for sharing updates, photos, joining events and a variety. Search engine journals ebook, a complete guide to seo, provides an extensive overview of everything you need to know to be successful at search engine optimization today.